
NOVAIA represents something new - a fresh, refined approach to beauty. We create natural, high-quality brow results grounded in precision, trust, and personalization.

Feather-fine strokes that mimic natural hairs - perfect for clients wanting definition with a soft, realistic finish.

Feather-fine strokes that mimic natural hairs - perfect for clients wanting definition with a soft, realistic finish.
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Feather-fine strokes that mimic natural hairs - perfect for clients wanting definition with a soft, realistic finish.
Precision
Every stroke is carefully crafted to match your unique facial features and desired look.
Natural results
We enhance what nature gave you, ensuring your brows look effortlessly beautiful and authentic.
Hygiene & safety
We follow strict sanitation protocols and use only premium, skin-safe products.
Personalized face mapping
A detailed consultation ensures we understand your goals before any treatment begins.
Detailed aftercare instructions and complimentary touch-up session at 6-8 weeks for optimal results. Detailed aftercare instructions and complimentary touch-up session at 6-8 weeks for optimal results.

With a passion for natural beauty and refined detail, Arjana Murati brings artistry and precision to every treatment at NOVAIA.
As a certified brow artist, her work is guided by a philosophy that beauty should feel authentic, balanced, and uniquely yours. At NOVAIA, each brow is carefully designed to complement the individual enhancing natural features while maintaining softness and harmony.
Arjana combines modern techniques with an artistic eye to create brows that are elegant, natural, and precisely tailored to every client.
Certified in advanced brow techniques and committed to continuous learning, she works exclusively with high-quality tools and pigments to ensure safe, refined, and long-lasting results.
NOVAIA is where perfection meets personalization natural, precise brow treatments crafted with care, elegance, and expert technique.
Every Stroke is You.
Schedule a personalized consultation to discuss your brow goals and discover which technique is perfect for you.
Walke D
6260 Reiden
Mon - Fri: 10am - 7pm
Sat: 10am - 5pm
Sun: By appointment
+41 78 935 35 85